Yotpo is a platform that specializes in user-generated content marketing, helping businesses acquire, convert, retain, and engage customers. By leveraging customer reviews, photos, and Q&A, Yotpo aims to build trust and boost sales for brands. It often integrates with eCommerce platforms, offering tools for reviews, visual marketing, loyalty programs, and referrals. A subscription typically provides features such as review collection, customization, moderation tools, visual content curation, and analytics to measure and enhance the impact of its marketing strategies.