Trustpilot is a consumer review website that allows users to rate and review businesses from various industries. The platform aims to build trust and transparency between consumers and companies by providing a space for genuine feedback. Businesses can claim their profiles on Trustpilot to interact with customers, respond to reviews, and gather insights to improve their services. A subscription to Trustpilot typically offers companies advanced tools for managing reviews, insights and analytics dashboards, and options to display their Trustpilot ratings on websites and marketing materials.